Work Resumé

Work Picture

Bilingual Front-End Web Developer with a Global Business Professional certification. Professional experience includes over ten years managing and providing apparel sales and merchandising direction. Five years operating national business, and coordinating international distribution and regulatory affairs for beauty and cosmetics goods. Plus three years developing client side websites. Reinforcing credentials include certificates in Web Design, Web Development, and Import, Export and Free Trade Agreements training certificates among others. Proven skills in lean startups, multi-layered business relations, markup languages HTML5, CSS3, JavaScript and jQuery, and communication technologies WordPress, CC Photoshop, Camera Raw and Lightroom.

Work History

  • Feb 2015 - Present

    Owner & Web Developer

    Web Industry: TrendCulprit

    Creator and developer of TrendCulprit Web Agency for Musicians from ground up through the successful coordination of teams of national and international exceptionally creative designers, developers and publicists dedicated to the rock and roll, reggae roots, salsa, eclectic and world fusion music genres.

    • Developed strategies and provided online presence direction reinforced by statistic and web competitive analysis for early entrepreneurs and emerging musicians.
    • Hand coded websites fully compliant to web standards, utilizing extensive best practices including accessibility ARIA landmark roles and cross-browser vendor prefixes, among others, for markup languages HTML5, CSS3, JavaScript and jQuery.
    • Effectively developed WordPress content management system websites.
    • Implemented search engine optimization techniques and website traffic analysis for successful online presence.
    • Successfully consulted North America Marketing Operations for Herbalife International under an independent contract.
  • Mar 2012 - Present

    Owner & Merchandiser

    Apparel Industry: Sarobey Clothing

    Merchandise entrepreneur with over ten years of experience in the apparel industry. Successfully created and developed Sarobey Clothing e-commerce store business model and merchandising strategies.

    • Successfully sourced and procured women's one of a kind apparel nationally and internationally.
    • Designed and developed the official e-commerce store interface and content strategy.
    • Effectively analyzed, marketed and sold products through cross-channel sales strategies.
    • Creatively directed e-store content's visual merchandising, photo-shoots, clothing styling and assets.
    • Developed, researched and published the sales mix and product knowledge.
    • Managed, directed and executed administrative and customer service responsibilities.
  • Jun 2009 - Mar 2012

    International Account Executive / Product Registration Coordinator

    Beauty Industry: TIGI Haircare, Unilever

    Promoted to manage operations for 20+ distributors and support 15+ franchisees accounts for the VPs of Business Development for Latin America and Asia. Coordinated purchase orders, exports, product registrations and regulatory compliance processes accounting $24+ million for the international segment. Supported global product management, brand exposure and media projects.

    • Restructured operational procedures and the authentication process of regulatory documents achieving faster and cost effective product market placements#44; resulting in annual sales increase from % to 18%; while supporting the accomplishment of monthly sales goals.
    • Accomplished the processing and creation of regulatory requirements for the successful introduction of 11 new line collections, four new brands in seven countries, and product records renovations among Latin America within one-year.
    • Coordinated and executed the authentication processes of Certificates of Free Sale, Certificates of Origin and product registration documents within the Texas Health Department, Texas Secretary of State, and Embassies and Consulates of 14 Latin American countries.
    • Coordinated purchase orders, exports, product registrations and regulatory compliance processes accounting $24 million of the international business segment within distribution, logistic teams and international distributors.
  • May 2007 - Jun 2009

    Operations Manager

    Beauty Industry: TIGI Puerto Rico & Caribbean

    Recruited by the VP of Business Development for Latin America to manage and support all pre-opening operational activities and legal registrations for TIGI Haircare Puerto Rico Direct Distribution/Academy. Successfully managed 300+ direct accounts and 5+ distributors accounts across Puerto Rico and the Caribbean for the sales team. Supervised distribution center and front store personnel, import and outbound operations, and inventory management. Supported brand positioning, exposure and media projects.

    • Managed the placement of stock replenishment orders, order forms, promotional price lists, inventory controls, and facilitated import and export transactions resulting overall in consistent stock levels balancing min and maxs in accordance to forecasts, cost of goods, net profits and operational costs.
    • Led and nurtured successful vendor and logistic relations with 3PL firms resulting in a decreased outbound/delivery time frame to 24-48 hours island-wide, new doors openings, and the expansion of multi-channel business within the Caribbean accounting 10%-30% of monthly revenue.
    • Authored and distributed the employee policy and procedures operations manual for TIGI Puerto Rico.
    • Supported the management and coordination of all pre and post processes for beauty shows and fairs exhibitions, and sponsorship.
  • Aug 2006 - May 2007

    Sales & Marketing General Manager Assistant

    Apparel Industry: Hecho a Mano, Inc.

    Promoted to assist company-wide supervision of sales, marketing, merchandising and store operations for 13 retail stores, one outlet store and one Wholesale Distribution Center.

    • Provided leadership and direction in overseeing the performance of 150+ store employees across diverse areas including sales, visual merchandising strategy, product allocation and displays, daily operations and customer service functions.
    • Interviewed, hired, trained and mentored store managers and sales associates.

    Previous Positions:
    Store Manager of Hecho a Mano, Inc. Old San Juan, San Juan PR (2004-2006).
    Assistant Store Manager of Hecho a Mano, Inc. flagship store, Plaza las Américas San Juan PR (2001-2004).


  • Global Business, B2B and B2C
  • Management, Merchandising and Operations
  • Lean Startups and Multi-Layered Business Relations
  • HTML5, CSS3, JavaScript, jQuery and WordPress
  • Adobe CC: Dreamweaver, Photoshop, Bridge, Camera Raw and Lightroom
  • Oracle, Point of Sales (POS) and Retail Pro
  • Microsoft Office: Excel, Word, PowerPoint and Outlook
  • Spanish Fluency


  • Aug 2011 - Dec 2013

    MS Apparel & Textiles International Merchandising

    Kansas State University, GPIDEA

    • Summa Cum Laude
    • Kappa Omicron Nu Honor Society
    • Coursework delivered through: KSU, NDSU, SDSU, OSU
  • Aug 2000 - May 2005

    BA Audiovisual Communication, Major in Film

    University of Puerto Rico, Río Piedras

    • Magna Cum Laude


  • Feb 2015 - Present

    Front-End Web Development Certificate

    General Assembly, Los Ángeles CA

  • Aug 2013 - Present

    Web Design Certificate

    Southern Methodist University of Texas (SMU), Dallas TX

  • Aug 2010 - Present

    Certified Global Business Professional (CGBP)

    Nasbite International, Dallas TX

  • Jun 2010 - Present

    Import Training Certificate

    US Department of Commerce, Dallas TX

  • Jun 2010 - Present

    Export Training Certificate

    Institute of Supply Management (ISM), Dallas TX

  • Jun 2010 - Present

    Free Trade Agreements and NAFTA Training Certificate

    North America's Super Corridor Coalition (NASCO), Dallas TX

Volunteer Work

  • 2014 - Present

    Teacher Assistant & Study Group Coordinator

    Girl Develop It, Los Ángeles CA

  • 2014 - Present

    Startup Mentor

    Hub101 Startup Lab, Los Ángeles CA

  • 2009 - 2013

    Special Events Staff & Entertainer

    Asociación Puertorriqueña of DFW, Dallas TX

  • 1994 - 1999

    National & International Community Service

    Leo Club Alfredo Vivoni Acosta, San Germán PR

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