Creator and developer of TrendCulprit Web Agency for Musicians from ground up through the successful coordination of teams of national and international exceptionally creative designers, developers and publicists dedicated to the rock and roll, reggae roots, salsa, eclectic and world fusion music genres.
Developed strategies and provided online presence direction reinforced by statistic and web competitive analysis for early entrepreneurs and emerging musicians.
Effectively developed WordPress content management system websites.
Implemented search engine optimization techniques and website traffic analysis for successful online presence.
Successfully consulted North America Marketing Operations for Herbalife International under an independent contract.
Promoted to manage operations for 20+ distributors and support 15+ franchisees accounts for the VPs of Business Development for Latin America and Asia. Coordinated purchase orders, exports, product registrations and regulatory compliance processes accounting $24+ million for the international segment. Supported global product management, brand exposure and media projects.
Restructured operational procedures and the authentication process of regulatory documents achieving faster and cost effective product market placements#44; resulting in annual sales increase from % to 18%; while supporting the accomplishment of monthly sales goals.
Accomplished the processing and creation of regulatory requirements for the successful introduction of 11 new line collections, four new brands in seven countries, and product records renovations among Latin America within one-year.
Coordinated and executed the authentication processes of Certificates of Free Sale, Certificates of Origin and product registration documents within the Texas Health Department, Texas Secretary of State, and Embassies and Consulates of 14 Latin American countries.
Coordinated purchase orders, exports, product registrations and regulatory compliance processes accounting $24 million of the international business segment within distribution, logistic teams and international distributors.
May 2007 - Jun 2009
Beauty Industry: TIGI Puerto Rico & Caribbean
Recruited by the VP of Business Development for Latin America to manage and support all pre-opening operational activities and legal registrations for TIGI Haircare Puerto Rico Direct Distribution/Academy. Successfully managed 300+ direct accounts and 5+ distributors accounts across Puerto Rico and the Caribbean for the sales team. Supervised distribution center and front store personnel, import and outbound operations, and inventory management. Supported brand positioning, exposure and media projects.
Managed the placement of stock replenishment orders, order forms, promotional price lists, inventory controls, and facilitated import and export transactions resulting overall in consistent stock levels balancing min and maxs in accordance to forecasts, cost of goods, net profits and operational costs.
Led and nurtured successful vendor and logistic relations with 3PL firms resulting in a decreased outbound/delivery time frame to 24-48 hours island-wide, new doors openings, and the expansion of multi-channel business within the Caribbean accounting 10%-30% of monthly revenue.
Authored and distributed the employee policy and procedures operations manual for TIGI Puerto Rico.
Supported the management and coordination of all pre and post processes for beauty shows and fairs exhibitions, and sponsorship.
Promoted to assist company-wide supervision of sales, marketing, merchandising and store operations for 13 retail stores, one outlet store and one Wholesale Distribution Center.
Provided leadership and direction in overseeing the performance of 150+ store employees across diverse areas including sales, visual merchandising strategy, product allocation and displays, daily operations and customer service functions.
Interviewed, hired, trained and mentored store managers and sales associates.
Store Manager of Hecho a Mano, Inc. Old San Juan, San Juan PR (2004-2006).
Assistant Store Manager of Hecho a Mano, Inc. flagship store, Plaza las Américas San Juan PR (2001-2004).
Global Business, B2B and B2C
Management, Merchandising and Operations
Lean Startups and Multi-Layered Business Relations
Adobe CC: Dreamweaver, Photoshop, Bridge, Camera Raw and Lightroom
Oracle, Point of Sales (POS) and Retail Pro
Microsoft Office: Excel, Word, PowerPoint and Outlook
Aug 2011 - Dec 2013
MS Apparel & Textiles International Merchandising
Kansas State University, GPIDEA
Summa Cum Laude
Kappa Omicron Nu Honor Society
Coursework delivered through: KSU, NDSU, SDSU, OSU
Aug 2000 - May 2005
BA Audiovisual Communication, Major in Film
University of Puerto Rico, Río Piedras
Magna Cum Laude
Feb 2015 - Present
Front-End Web Development Certificate
General Assembly, Los Ángeles CA
Aug 2013 - Present
Web Design Certificate
Southern Methodist University of Texas (SMU), Dallas TX
Aug 2010 - Present
Certified Global Business Professional (CGBP)
Nasbite International, Dallas TX
Jun 2010 - Present
Import Training Certificate
US Department of Commerce, Dallas TX
Jun 2010 - Present
Export Training Certificate
Institute of Supply Management (ISM), Dallas TX
Jun 2010 - Present
Free Trade Agreements and NAFTA Training Certificate
North America's Super Corridor Coalition (NASCO), Dallas TX